Tuesday, December 1, 2009

Five Worries That Can Blow Your SEO Budget

Many small businesses are at financial dismerits when it comes to marketing their website. Too often they don't have the funds, time, or resources wanted to engage in as much marketing as they would like. Unlike larger businesses with deep pockets, small business often have to rely on do-it-yourself strategies built upon free advice gathered from forums, blogs, and social networking sites.

This gives them a lot to worry about, making convinced they are doing it right and that the results will be all they had hoped for. And hoping it doesn't break their budget in the process.

Worry Money every small business owner wants to get the most value for the money they use on their marketing efforts. Simply put, the ROI must be there. But even with a good SEO and a good campaign outline, you can still break your budget--or leave your SEO campaign ineffective--when you let your worries get the best of you. Worrying about smart things is smart. Worrying about the other stuff, well, that just sets you up for failure.

Here are 5 things you should stop worrying about if you don't want to blow your SEO budget over the top:

1) Worrying about perfection
2) Worrying about getting #1 rankings
3) Worrying about competitor movement
4) Worrying about traffic over conversions
5) Worrying about slow growth / instant success

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