Monday, February 22, 2010

SEO is foremost and growing industry in India.

Unique Internet Marketing Services, India is offering supreme search engine optimization services to the business clients worldwide. SEO India is growing and imminent business in India providing SEO services to companies at reasonable pricing structures.

The company follows best page optimization techniques for better page ranking for the website to enhance traffic on the website. The web sales and revenues has been increased vigorously due to qualitative efforts from SEO professional of India.

Marketing industry has got rich long jump in terms of quality and sales of the products. The marketing industry is following internet marketing to market its products and services. The internet marketing uses SEO as a tool to advertise products and services on online virtual platform which is cheap and inexpensive.

source: http://www.sbwire.com/news/view/38786

Thursday, February 11, 2010

Advantage of Search Engine Optimization (SEO)

Brands may further their website promotion if they combine the attributes of both search engine optimization (SEO) and paid search on sites such as Google.

This is according to research director with Marketing Sherpa Sergio Balegno, who made this recommendation after the publication of the company's latest chart, which compared the quality and quantity of business-to-business search-generated leads.

The research revealed SEO delivered the highest rates in both the quantity and quality categories, providing the same number of high-quality leads than all the paid search sources - ranging from Google to MSN and AOL - put together.

Mr Balegno observed, however, that companies would profit from using paid search as well, because this gives advertisers greater control over the placement of result listings and timings of campaigns.

He noted that the "secret of optimising paid search results … is the sequential relevancy of the search term to ad listing to landing page".

In addition, he stated that the best strategies are those using both SEO and paid search "to give marketers and their sales teams the best of both worlds".

And Sam Tilston of Zoombits.co.uk added to this, advising SEO firms to consider using long tail keywords, as these deliver "very targeted and high quality" leads.

Read more Marketing Sherpa

Tuesday, February 2, 2010

Apple’s iPad aimed by Black Hat SEO Spam

Apple’s new iPad has been the aim of a black hat SEO campaign which aims to trick users into downloading rouge safety and security software.

Black hat SEOs have managed to obtain malicious sites ranking for terms like “apple ipad rumor” and “apple tablet” across Google and other search engines. When users visit this site, they are encouraged to download some software which can taint their machines.

Here’s a Google screenshot showing the malicious results from Symantec:


Black Hat spammers naturally follow hot news items to try and get people clicking during to their sites. Google regularly acts quickly to block these sites from appearing, but constant new attacks and domain changes by the spammers mean it’s tough to wipe out all together.

Symantec is caution users to look at “iPad” results carefully and only visit trusted news sites and know information sources.