Social Media is becoming a main part of SEO

Online marketers can never discount search engine optimization (SEO). To succeed in the World Wide Web, online businesses need to make sure that their site has enough exposure. Usually, a well-crafted SEO campaign does the trick, but more and more techniques are being developed everyday. And one of the emerging techniques is Social Media Optimization (SMO).

SMO is a great way to amplify the strength of an SEO campaign. It uses social media to promote a site. And with a vast number of social media sites being developed, SMO is the future of SEO.

When it comes to search statistics, several social media search platforms have become successful. To mention some: YouTube, Twitter, and Facebook. These three sites are commonly used by browsers for search functions.

Some reports even dare to say that Facebook is emerging as the number one source of referring traffic—a throne that belongs to Google. That’s why sites need to capitalize on this trend soon. Optimizing for social media searches is just as important as optimizing for Google, Yahoo!, and Bing.

Whether it’s videos, songs or user profiles, it can be used to promote an online business. These uploads can be optimized by integrating keywords and Meta tags onto the page.

There is already a foundation for social media, since almost everybody has social media profile or a YouTube account. The browsers are there, and it’s just a matter of turning them into clients.

Today, the best strategy for online businesses is to integrate SMO with their SEO campaigns. This will give them a competitive edge in the market.

Article source: http://www.lastclicknews.com/social-media-is-becoming-a-big-part-of-seo-101176.html

SEO is foremost and growing industry in India.

Unique Internet Marketing Services, India is offering supreme search engine optimization services to the business clients worldwide. SEO India is growing and imminent business in India providing SEO services to companies at reasonable pricing structures.

The company follows best page optimization techniques for better page ranking for the website to enhance traffic on the website. The web sales and revenues has been increased vigorously due to qualitative efforts from SEO professional of India.

Marketing industry has got rich long jump in terms of quality and sales of the products. The marketing industry is following internet marketing to market its products and services. The internet marketing uses SEO as a tool to advertise products and services on online virtual platform which is cheap and inexpensive.

source: http://www.sbwire.com/news/view/38786

Advantage of Search Engine Optimization (SEO)

Brands may further their website promotion if they combine the attributes of both search engine optimization (SEO) and paid search on sites such as Google.

This is according to research director with Marketing Sherpa Sergio Balegno, who made this recommendation after the publication of the company's latest chart, which compared the quality and quantity of business-to-business search-generated leads.

The research revealed SEO delivered the highest rates in both the quantity and quality categories, providing the same number of high-quality leads than all the paid search sources - ranging from Google to MSN and AOL - put together.

Mr Balegno observed, however, that companies would profit from using paid search as well, because this gives advertisers greater control over the placement of result listings and timings of campaigns.

He noted that the "secret of optimising paid search results … is the sequential relevancy of the search term to ad listing to landing page".

In addition, he stated that the best strategies are those using both SEO and paid search "to give marketers and their sales teams the best of both worlds".

And Sam Tilston of Zoombits.co.uk added to this, advising SEO firms to consider using long tail keywords, as these deliver "very targeted and high quality" leads.

Read more Marketing Sherpa

Apple’s iPad aimed by Black Hat SEO Spam

Apple’s new iPad has been the aim of a black hat SEO campaign which aims to trick users into downloading rouge safety and security software.

Black hat SEOs have managed to obtain malicious sites ranking for terms like “apple ipad rumor” and “apple tablet” across Google and other search engines. When users visit this site, they are encouraged to download some software which can taint their machines.

Here’s a Google screenshot showing the malicious results from Symantec:


Black Hat spammers naturally follow hot news items to try and get people clicking during to their sites. Google regularly acts quickly to block these sites from appearing, but constant new attacks and domain changes by the spammers mean it’s tough to wipe out all together.

Symantec is caution users to look at “iPad” results carefully and only visit trusted news sites and know information sources.