Friday, November 27, 2009

SEO friendly titles used by BBC

We’ve written here at StuckOn many times about how your page’s Title tag is the most important aspect of your page’s SEO. When you’re writing news stories and articles, the title you choose is essential in writing good quality content that will receive traffic from search engines, and a good title can make or break an article in terms of how many page views it generates.

The BBC is one of the best websites on the Internet for content, with thousands of new pages being added every day. Their website is cross linked thoroughly with relevant news stories appearing on the side of each article, and always ranks at the top of Google’s index for topical searches. However, all of this was done within the restraints of having a tight restriction on the character count for titles to news stories. This meant that the BBC’s content writers couldn’t craft truly search friendly titles for their news… until now.

Article source: http://www.stuckon.co.uk/seo-friendly-titles-used-by-bbc-1379.html

Friday, November 13, 2009

SEO experts: Now Google's a Phone Company, too

Lost in the widespread hoopla over Google's acquisition of mobile phone advertising firm AdMob was the company's concurrent purchase of VoIP provider Gizmo5, which Search Engine Land's Greg Sterling says will make Google Voice a stand-alone service.

Sterling writes that this could put the search giant into direct competition with VoIP market leader Skype, which boasts a worldwide user base of 480 million people. Search engine optimization (SEO) professionals must monitor Google's move into the VoIP market closely, to ascertain what sort of SEO opportunities present themselves once Google Voice goes public.

Article source: http://www.brafton.com/industry-news/seo-experts-now-google-s-phone-company-too-$1340421.htm

Monday, November 2, 2009

NFL, Travel Information to be Integrated with Microsoft Bing results

Although competitor Google still dominates the market, Microsoft continues to aggressively add features to its Bing search engine, most recently integrating travel information and NFL data into natural search results, creating new opportunities for search engine optimization (SEO).

Microsoft announced the additions late last week in a post on its official blog. The new travel functionality will recognize when a user is searching for flight information and respond with a detailed display of departure, arrival, and location data. Certain other search terms will be recognized as queries about the NFL or its players, so that Bing can then display playing statistics or game data.

The new functionality will change the way that Bing handles certain queries, which must be taken into account by search engine optimization (SEO) professionals trying to raise the profile of their websites, particularly in the travel or sports information industries.

Microsoft is not the only search firm updating its content, with Google recently adding social search and a revamped display for detailed results. Search engine optimization (SEO) professionals must work to stay abreast of these developments.ADNFCR-1513-ID-19438503-ADNFCR

Article Source: http://www.brafton.com/industry-news/nfl-travel-information-be-integrated-with-bing-results-$1338271.htm