The best way for marketers to generate sales online is to start with search marketing techniques, according to a new study from Forbes.
The study reveals that 48 per cent of marketers believe that search engine optimization (SEO) was the best method for generating conversions online.
More than one-half of marketers with budgets up to £1 million agreed. For both small- and large-budget marketers, site or page sponsorship and SEO were considered the most effective ways to build a brand online.
The next-most-effective conversion tactic for smaller marketers was e-mail and e-newsletters, followed by pay-per-click and search ads, behavioural targeting and page sponsorships.
For larger marketers, the list of effective online tactics was nearly the same, except search and e-mail were flipped. Pay-per-impression ads were also more effective for larger marketers.
To build, maintain or change brand perceptions required different tactics, however. Pay-per-impression ads came next on the list for big spenders, while the more budget-constricted focused on e-mail newsletters, pay-per-impression and viral marketing.
In anticipation of the end of the recession, marketers are changing their spending priorities in the six months after March 2009 to feature more viral marketing, SEO, behavioural targeting and pay-per-click, according to the study.
Jon Smith, head of Aedgency Cashback said, “Smith said, "Search Engine Optimisation takes time and effort, but the rewards of a successful strategy are more customers, more revenue and dominance over your market.
"Web users seldom search beyond the first results page and if you don't have at least one of the coveted twelve positions you can bet your competitor will have. From this perspective, investing in effective SEO is business critical."
Article source: http://www.utalkmarketing.com
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