Search engine optimization refers to the process of enhancing the content of a website so that it improves better visibility in search engines. The visibility of a website is measured by a terms called page rank. Google, the world’s most famous search engine, has defined an algorithm, PageRank that rates a website using scale of 1 through 10, and 10 is considered as the best PR. In the beginning all website are given PR 0 and as they gain more visibility, their page range is also enhanced. Meeting all these criteria via organic practices refers to search engine optimization.
Search engine optimization plays a crucial role in enhancing a business. Majority of the traffic generated on a website is due to search engines. When a user enters a keyword
in the search column of a search engine browser, the search engine displays a huge host of the websites that befit the relevant keyword. The position of site in the search engine page result is, therefore the most essential. Most users are likely to visit the topmost pages listed in the search engines. To achieve the highest level, the website should have adopted proper SEO methods.
SEO is the fundamental principle of Internet marketing. The entire internet marketing techniques focus on optimizing the websites more for the search engines than for users. The most common SEO strategies include link building, content creation and optimizing, keyword research, Meta description, social media optimization, et al.
Keyword research refers to find website relevant keywords with the average traffic. Meta description means to make short description of keywords in order to make your website search engines friendly. Content creation and optimization refers to using keyword rich content and circulating them to various resources that are capable of creating inbound traffic. Link building is another renowned method adopted to form creative links to a website. In SMO, the website is optimized for various social bookmarking websites like stumbleupon.com, digg.com, twitter.com, etc.
Each of these methods have their own effect on page rang of the website. By adopting such organic methods, the PR of the website can be gradually improved. Ultimately all these will show up in the progress of the business.
Search engine optimization plays a crucial role in enhancing a business. Majority of the traffic generated on a website is due to search engines. When a user enters a keyword
in the search column of a search engine browser, the search engine displays a huge host of the websites that befit the relevant keyword. The position of site in the search engine page result is, therefore the most essential. Most users are likely to visit the topmost pages listed in the search engines. To achieve the highest level, the website should have adopted proper SEO methods.
SEO is the fundamental principle of Internet marketing. The entire internet marketing techniques focus on optimizing the websites more for the search engines than for users. The most common SEO strategies include link building, content creation and optimizing, keyword research, Meta description, social media optimization, et al.
Keyword research refers to find website relevant keywords with the average traffic. Meta description means to make short description of keywords in order to make your website search engines friendly. Content creation and optimization refers to using keyword rich content and circulating them to various resources that are capable of creating inbound traffic. Link building is another renowned method adopted to form creative links to a website. In SMO, the website is optimized for various social bookmarking websites like stumbleupon.com, digg.com, twitter.com, etc.
Each of these methods have their own effect on page rang of the website. By adopting such organic methods, the PR of the website can be gradually improved. Ultimately all these will show up in the progress of the business.
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