Tuesday, March 3, 2009

An overview of Search Engine Optimazation(SEO) Process

Seems strange to the beginners who have developed a website but desires to promote it. It is a way to improve your website visibility in search engines particularly the top ones like Google, Yahoo and Msn etc. This helps in receiving targeted visitors to your website who can become prospective buyers. Most of people do not go beyond the three pages of search engines so it becomes required to get your site listed within the first three pages.

Beginning of SEO Process


SEO process starts from choosing your domain name for your website. It depends on the product or the services which you propose in your website. If the domain name is keyword associated then its considered as good option because keyword rich domains gets easily promoted in the search engines and it is easier the alternate and supports keywords for this type of domain. In case a service or business is to be promoted in a region then domain can be preferred on the basis of region. Suppose a loan website is to be promoted in UK then domain could be with the addition of UK.


Design SEO friendly website


Design a website which complies with web convenience standards. Make it W3C compliant html compliant and CSS acquiescent, there should be no use of frames within the website. Minimize the use of flash content. Use anchor text optimization for images and Make user friendly site navigation. Make html and xml sitemaps. Keep keyword related file names. Give relevant and unique meta title tag and description to each page.

Content


Put unique content with mixed keywords in website it is must to have good search engine rankings. Search engines more preference to give the fresh content. Content must be keyword rich and quality pointed. Quantity of content doesn’t matter relatively than the quality.

Link development


There are two ways of link development one way link exchange and reciprocal link. In reciprocal links you find the site which seems relevant and match with and you send a link exchange request to them. This is reciprocal link exchange. By link building process you can exchange link with quality and relevant of websites.

Off page optimization


Write articles for your website in related topic and submit it in quality article directories site. Submit site in quality directories site. Do forum postings giving your website link in signature? Write bogs for your website.

Also take account of visitors and check visitor’s status from time to time.

For people who depend on their websites for online businesses search engine optimization is an ongoing process. Having your online presence does not meet any intention if no one knows about you so there is vital need for SEO process for every company.

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