SEO Company Ratings are worthless - and 8 paths to fix them

What I am hearing new and more of is that many people who obtain SEO services are now turning to lists and ratings of SEO companies with websites like TopSEO’s to help them sort through the refuse SEO companies. “On their homepage the large slogan is 2000 companies measured, only 80 chosen.” The question is, what are the criteria used to sort out the 1920 companies who weren’t preferred?

Rankings

But just when you think you’ve got impressive you can use…buyer beware…I have got that a very fresh winner listed by TopSEOs.com in 2008 as a TOP SEO company that doesn’t now rank well for their own brand name – this reeks of troubles. Major SEO problems.

We cultured about this company because one of their clients called us to clarify the situation of how he used the SEO company schedule at TopSEO’s to help get a good TOP SEO company, this company was highly rated which made him sense more at ease as he left his old offshore SEO firm who didn’t achieve well either.

I don’t know the due conscientiousness process that TopSEO’s does for listed “top SEO companies”, but to truly make that list important and honest I would recommend that they do some of the following:

• Stop accepting sponsorships, it creates a conflict of interest, if you want to be the consumer reports of SEO then you have to remove opportunities for those conflicts
• Calling past clients of SEO companies to see if the SEO Company’s client list is truly reflective of whom they have truly worked for Reviewing results of those past clients
• Investigating the tactics used to achieve rankings, including the low value links, high value links, linkbait, social media work, etc.
• Setting up automated brand keyword searches (use digitalpoint - or Aaron Wall’s SEO rank checker for firebox ) to make sure that those on the list don’t fall for their own brand name when they do they should be investigated
• Interview the staff to get an idea for experience / results in SEO
• Develop a quiz that gauges a company’s abilities
• Subscribe to their blogs, see how often they post, are their posts getting comments, delicious adds, stumbles, etc?

Outsourcing SEO to grow up your business

Search engine optimization is the process of rising traffic using internet marketing for your website in the result page of search engine. It is also known as organic optimization. It is quite easy but time consuming technique. There are some keywords that are useful for whole of the website as fine as for each web page. These keywords are used in certain areas of these websites. Head and body section are the two sections concentrated by on page. In the header section,Meta tags (keywords and description) and title tags are edited to add keywords and the body section content is held with article. The technique used by SEO Services Company is normal compliant coding. The site’s tag, file names and URLs are twisted to the search engine spiders.

The languages functional are HTML 4.01, XHTML and many more for SEO USA. Keyword research and incorporation of top paying keyword on your site content are the services provided by SEO. Optimizations of inbound linkage and many other related to site is superior that will make site rank top in search engine result. Product, service and customers are the crucial to be considered by SEO company service provider. The service provider’s necessity focus on ecommerce, content management system, online branding. You must be reworking and stable monitoring for your website to make high rank in search engine changes their algorithmic. In algorithmic type, SEO increases search engine significance by using keywords and Meta tags. Organic SEO is easier for people to examine whereas algorithmic is friendly to search engine spider.

A SEO service Provider Company can be also said direct online company with their good serving their clients. Those who ever are doing business recognize the word outsourcing. It means generous your work to another company or in other country. If you get online SEO services from a SEO company then it will keep saving time as well as money. It is operated in other country where the labor cost is low. You would be able to save massive amount of money. Searching and judgment out free directories is time taking work. So to save time as well as money it is recommended to outsource your work to be comfortable, because SEO work is completed by professionals with great attention. Writing content for the website is another big work and also important. Writing is a tiring and time intense work. If there is not high-quality content on website, then it may lose its authenticity.

SEO Guide for New Webmasters

Google uses the some principles inside Google for optimizing its own sites. Search engine optimization guide for new comers from Google guide covers dozens of topics such as

• Title tag
• Description Meta Tag
• URL Structure
• Site Navigation
• Content Creation
• Anchor Text
• Heading Tags (H1, H2, etc.)
• Optimizing Images
• Effective of Robots.txt
• Rel=”nofollow”
• Website Promotion
• Webmaster Tools
• Web Analytics
• More Helpful Resources
  

The guide is well written and is focused at new webmasters and website owners who are looking for basic training in SEO techniques. I think it is a good guide for newbie’s, to cover the basics of SEO before they go for more advanced stuff.

12 Easy Mistakes that Plague starters to the SEO Field

1. Repetitive Keyword Targeting
2. Splitting Efforts Across Many Domains
3. Reciprocal Linking
4. Keyword Stuffing
5. Blocking Bots Access to Duplicate Content
6. Avoiding XML Sitemaps
7. Blocking Bots Rather than Using Nofollow
8. Paranoia About Registering with Google Webmaster Tools
9. Ignoring Non-Google Search Engines
10. Using Google's Link Command
11. Submitting Articles for Links
12. Chasing DoFollow Blogs

An overview of Search Engine Optimazation(SEO) Process

Seems strange to the beginners who have developed a website but desires to promote it. It is a way to improve your website visibility in search engines particularly the top ones like Google, Yahoo and Msn etc. This helps in receiving targeted visitors to your website who can become prospective buyers. Most of people do not go beyond the three pages of search engines so it becomes required to get your site listed within the first three pages.

Beginning of SEO Process

SEO process starts from choosing your domain name for your website. It depends on the product or the services which you propose in your website. If the domain name is keyword associated then its considered as good option because keyword rich domains gets easily promoted in the search engines and it is easier the alternate and supports keywords for this type of domain. In case a service or business is to be promoted in a region then domain can be preferred on the basis of region. Suppose a loan website is to be promoted in UK then domain could be with the addition of UK.

Design SEO friendly website

Design a website which complies with web convenience standards. Make it W3C compliant html compliant and CSS acquiescent, there should be no use of frames within the website. Minimize the use of flash content. Use anchor text optimization for images and Make user friendly site navigation. Make html and xml sitemaps. Keep keyword related file names. Give relevant and unique meta title tag and description to each page.

Content

Put unique content with mixed keywords in website it is must to have good search engine rankings. Search engines more preference to give the fresh content. Content must be keyword rich and quality pointed. Quantity of content doesn’t matter relatively than the quality.

Link development

There are two ways of link development one way link exchange and reciprocal link. In reciprocal links you find the site which seems relevant and match with and you send a link exchange request to them. This is reciprocal link exchange. By link building process you can exchange link with quality and relevant of websites.

Off page optimization

Write articles for your website in related topic and submit it in quality article directories site. Submit site in quality directories site. Do forum postings giving your website link in signature? Write bogs for your website.

Also take account of visitors and check visitor’s status from time to time.

For people who depend on their websites for online businesses search engine optimization is an ongoing process. Having your online presence does not meet any intention if no one knows about you so there is vital need for SEO process for every company.