Google Wave hi-jacked by Black SEO campaigns

Google Wave will be available next Wednesday to 100,000 developers and Google Apps customers. However, cybercriminals have already take advantage of the launch by starting black hat SEO campaigns to turn interest in Wave into a computer infection.

Traditional SEO campaigns boost a Website’s ranking in search results using relevant keywords. On the other hand, black hat SEO campaigns have the same goal, but they use a different method. These campaigns flout search engine guidelines about acceptable practices, like prohibitions on the misuse of text and page elements.

On occasion, these campaigns also embed malicious codes in a top-ranking Web page and redirect links to their own pages.

For Google Wave, its search terms have produced a list of search results that included malicious Websites.

Websense, an online security firm, has been tracking down these black hat campaigns on the Google Wave.

As narrated by Thomas Claburn of Information Week: “Google knows that cybercriminals track popular search terms religiously so they can use those terms to hijack searchers. And it watches closely over its index using automated and manual methods to remove links leading to malicious sites. Chances are that the sites spotted by Websense have already been removed by Google. But it’s almost always playing catch-up.”

article source: http://www.lastclicknews.com

Google Wave hi-jacked by Black SEO campaigns

Google Wave will be available next Wednesday to 100,000 developers and Google Apps customers. However, cybercriminals have already take advantage of the launch by starting black hat SEO campaigns to turn interest in Wave into a computer infection.

Traditional SEO campaigns boost a Website’s ranking in search results using relevant keywords. On the other hand, black hat SEO campaigns have the same goal, but they use a different method. These campaigns flout search engine guidelines about acceptable practices, like prohibitions on the misuse of text and page elements.

On occasion, these campaigns also embed malicious codes in a top-ranking Web page and redirect links to their own pages.

For Google Wave, its search terms have produced a list of search results that included malicious Websites.

Websense, an online security firm, has been tracking down these black hat campaigns on the Google Wave.

As narrated by Thomas Claburn of Information Week: “Google knows that cybercriminals track popular search terms religiously so they can use those terms to hijack searchers. And it watches closely over its index using automated and manual methods to remove links leading to malicious sites. Chances are that the sites spotted by Websense have already been removed by Google. But it’s almost always playing catch-up.”

article source: http://www.lastclicknews.com

Basics of SEO Keyword Research

Would Your Company Be A Good SEO Client?

Organic links – the ones that just happen are typically driven by things like public relations, brand awareness, unique content, existing exposure, and social networking. In competitive markets, some aspects of the evolving SEO field should be baked into the core of the company’s DNA. When you get interviewed, you have to know to ask for links. If you are in competitive markets and are operating at scale, it is unlikely that you will have your SEO be your contact point for all media relationships.

Profitable client projects

Some client projects are a slam dunk; where after a half hour of research, you see opportunities (including site structure, page titles, on page optimization, competitive research, and content ideas) that guarantee a multi-thousand percent ROI. SEO is the most explosive and has the highest returns when there is an already successful company that is in the game, but has not given a second thought to SEO.

All of the footprints (customers, customer interactions, customer lists, word of mouth marketing, organic links, a traffic stream outside of search, etc.) that comes along with having a successful company, works as a foundation which helps the SEO efforts boost the site even higher into the search results. As a bonus, those existing footprints on the web are also the hardest for competitors to clone. Once you have them, you have a lasting competitive advantage.

It is easier to take a website from page 2 or 3 of the search results to the top than it is to start building from scratch. In fact, many of the smartest SEO practitioners are willing to launch a site that is half done just so they can get it a few links and get it aging. Google likes old websites, so that is what we should give them.

Brutally ugly client projects

Conversely, the worst websites to work for (especially as client projects) are those which are not unique, those that are brand new, and those that tend to be thin on content. Why? These sites have no footprint on the web. And if they are to build one, it often requires aggressive push marketing, and is moving counter to the trend in search. Matt Cutts recently went so far as making a video recommending not trying to rank a thin ecommerce site.

For more information http://searchengineland.com/would-your-company-be-a-good-seo-client-24778

Why is SEO Important for Your Business Site?

Search Engine Optimization (SEO) and link building are basic precepts of marketing online. The two ensure high rankings in fashionable search engines, like Google, Yahoo, and MSN.

The importance of SEO

On the World Wide Web, nothing is more significant than SEO to business sites. Organic optimization is crucial for the success of on-page and off-page optimization. SEO components include: content writing, keyword building, link building, HTML code optimization, etc.

In order to get higher rankings, a website needs to have suitably-related keywords.

After that, it needs the right Title tag, Meta tags, heading tags, Alt tags, images, and keyword phrases.

For more information http://www.lastclicknews.com/why-is-seo-important-for-your-business-site-10367.html