Basics of SEO Keyword Research

Would Your Company Be A Good SEO Client?

Organic links – the ones that just happen are typically driven by things like public relations, brand awareness, unique content, existing exposure, and social networking. In competitive markets, some aspects of the evolving SEO field should be baked into the core of the company’s DNA. When you get interviewed, you have to know to ask for links. If you are in competitive markets and are operating at scale, it is unlikely that you will have your SEO be your contact point for all media relationships.

Profitable client projects

Some client projects are a slam dunk; where after a half hour of research, you see opportunities (including site structure, page titles, on page optimization, competitive research, and content ideas) that guarantee a multi-thousand percent ROI. SEO is the most explosive and has the highest returns when there is an already successful company that is in the game, but has not given a second thought to SEO.

All of the footprints (customers, customer interactions, customer lists, word of mouth marketing, organic links, a traffic stream outside of search, etc.) that comes along with having a successful company, works as a foundation which helps the SEO efforts boost the site even higher into the search results. As a bonus, those existing footprints on the web are also the hardest for competitors to clone. Once you have them, you have a lasting competitive advantage.

It is easier to take a website from page 2 or 3 of the search results to the top than it is to start building from scratch. In fact, many of the smartest SEO practitioners are willing to launch a site that is half done just so they can get it a few links and get it aging. Google likes old websites, so that is what we should give them.

Brutally ugly client projects

Conversely, the worst websites to work for (especially as client projects) are those which are not unique, those that are brand new, and those that tend to be thin on content. Why? These sites have no footprint on the web. And if they are to build one, it often requires aggressive push marketing, and is moving counter to the trend in search. Matt Cutts recently went so far as making a video recommending not trying to rank a thin ecommerce site.

For more information http://searchengineland.com/would-your-company-be-a-good-seo-client-24778

Why is SEO Important for Your Business Site?

Search Engine Optimization (SEO) and link building are basic precepts of marketing online. The two ensure high rankings in fashionable search engines, like Google, Yahoo, and MSN.

The importance of SEO

On the World Wide Web, nothing is more significant than SEO to business sites. Organic optimization is crucial for the success of on-page and off-page optimization. SEO components include: content writing, keyword building, link building, HTML code optimization, etc.

In order to get higher rankings, a website needs to have suitably-related keywords.

After that, it needs the right Title tag, Meta tags, heading tags, Alt tags, images, and keyword phrases.

For more information http://www.lastclicknews.com/why-is-seo-important-for-your-business-site-10367.html

Search Market to Get Another Engine

HP, along with the Indian Institute of Technology, Bombay, is working on an engine to make online search more meaningful

Last year, Hewlett-Packard (HP) Labs initiated open research grants to dozens of universities worldwide. One such grant was given to the Computer Science Department of Indian Institute of Technology, Bombay (IIT-B).

Professor Soumen Chakrabarti and his group at IIT-B used this grant to work on a new search engine which would trawl the web to provide relevant answers to queries. Their efforts are yielding results.

The IIT-B team has already created billions of annotation links between a 500-million web page corpus and millions of entities known to Wikipedia. The data is being churned on 42 high-end HP servers with over 350 gigabytes of RAM and over 150 terabytes of disks, donated by Yahoo. HP Labs and Microsoft Research have provided additional research funding.

To be successful, any search engine needs a robust mechanism that indexes web pages. At any given time, there are millions of web pages on the internet. For instance, Google has over 8 billion pages indexed and over 1.1 billion images. Add to that an efficient crawler which basically connects servers across the world wide web and across servers.

In case of the HP-IIT-B machine, the mainstay is annotation, indexing of annotations alongside ordinary text, and supporting a query language that can combine categories, annotations, quantities and regular text in creative ways, typically ending with evidence aggregation. The key to moving up in the search value chain, according to Chakrabarti, is to add semi-structured knowledge to the unstructured corpus, in the form of type, entity, category and relationship annotations, to index these annotations along with the text, and open up search application programming interfaces (APIs) and query languages to probe these indices and aggregate the resulting knowledge.

For more information http://www.business-standard.com/india/news/search-market-to-get-another-engine/368255/

SEO Can Help Build Online Presence

At this point, almost every company realizes they have to have a web presence in order to compete in the 21st century, but just being online doesn't help if people can't find you. But by using search engine optimization (SEO) and other techniques, practically every business can see improvement in their bottom line.

In a post for MediaPost's Performance Insider blog, Angela Hribar, chief sales and marketing officer at GlobalSpec, says there are a number of steps companies can take to improve their online presence - including creating original content.

Hribar says companies should put things like white papers and technical articles online which can help build the company's reputation as an industry leader and expert in its field.

She also says that businesses should consider using search engine optimization (SEO) to draw traffic to their site.

"Search engine optimization (SEO) can draw more attention to your company's webpages by helping them rise higher in search engine results for specific keyword searches," she writes. "Determine how SEO can best fit into your marketing strategy without too much strain in resources."

Companies might also want to put content on their site as it appears to draw more traffic than sites without it. According to figures gathered from Hitwise UK, content-driven sites got 73 percent more traffic than their ecommerce counterparts last month.

Article source: http://www.brafton.com/industry-news/seo-can-help-build-online-presence-$1320419.htm