Brands may further their website promotion if they combine the attributes of both search engine optimization (SEO) and paid search on sites such as Google.
This is according to research director with Marketing Sherpa Sergio Balegno, who made this recommendation after the publication of the company's latest chart, which compared the quality and quantity of business-to-business search-generated leads.
The research revealed SEO delivered the highest rates in both the quantity and quality categories, providing the same number of high-quality leads than all the paid search sources - ranging from Google to MSN and AOL - put together.
Mr Balegno observed, however, that companies would profit from using paid search as well, because this gives advertisers greater control over the placement of result listings and timings of campaigns.
He noted that the "secret of optimising paid search results … is the sequential relevancy of the search term to ad listing to landing page".
In addition, he stated that the best strategies are those using both SEO and paid search "to give marketers and their sales teams the best of both worlds".
And Sam Tilston of Zoombits.co.uk added to this, advising SEO firms to consider using long tail keywords, as these deliver "very targeted and high quality" leads.
Read more Marketing Sherpa
Showing posts with label Search Engine Optimization. Show all posts
Showing posts with label Search Engine Optimization. Show all posts
Thursday, February 11, 2010
Advantage of Search Engine Optimization (SEO)
Friday, October 2, 2009
Tricky Issue of Duplicate Content and Google
Being a full-time online marketer means you have to keep a close watch on how Google is ranking pages on the web... one very serious concern is the whole issue of duplicate content. More importantly, how does having duplicate content on your site and on other people's sites, affect your keyword rankings in Google and the other search engines?
Now, recently it seems that Google is much more open about just how it ranks content. I say "seems" because with Google there are years and years of mistrust when it comes to how they treat content and webmasters. Google's whole "do as I say" attitude leaves a bitter taste in most webmasters' mouths. So much so, that many have had more than enough of Google's attitude and ignore what Google and their pundits say altogether.
This is probably very emotionally fulfilling, but is it the right route or attitude to take? Probably not!
Mainly because, regardless of whether you love or hate Google, there's no denying they are King of online search and you must play by their rules or leave a lot of serious online revenue on the table. Now, for my major keyword content/pages even a loss of just a few places in the rankings can mean I lose hundreds of dollars in daily commissions, so anything affecting my rankings obviously gets my immediate attention.
So the whole tricky issue of duplicate content has caused me some concern and I have made an ongoing mental note to myself to find out everything I can about it. I am mainly worried about my content being ranked lower because the search engines think it is duplicate content and penalizes it.
My situation is compounded by the fact that I am heavily into article marketing - the same articles are featured on hundreds, some times thousands of sites across the web. Naturally, I am worried these articles will dilute or lower my rankings rather than accomplish their intended purpose of getting higher rankings.
I try to vary the anchor text/keyword link in the resource boxes of these articles. I don't use the same keyword phrase over and over again, as I am nearly 99% positive Google has a "keyword use" quota - repeat the same keyword phrase too often and your highly linked content will be lowered around 50 or 60 places, basically taking it out of the search results. Been there, done that!
I even like submitting unique articles to certain popular sites so only that site has the article, thus eliminating the whole duplicate content issue. This also makes for a great SEO strategy, especially for beginning online marketers, your site will take some time to get to a PR6 or PR7, but you can place your content and links on high PR7 or PR8 authority sites immediately. This will bring in quality traffic and help your own site get established.
Top Positions in the Web's Largest Article Directory
Another way I combat this issue is by using a 301 re-direct so that traffic and pagerank flows to the URL I want ranked. You can also use your Google Webmaster Tool account to show which version of your site you want ranked or featured: with or without the www.
The whole reason for doing any of this has to do with PageRank juice - you want to pass along this ranking juice to the appropriate page or content. This can raise your rankings, especially in Google.
Thankfully, there is the relatively new "canonical tag" you can use to tell the search engines this is the page/content you want featured or ranked. Just add this meta link tag to your content which you want ranked or featured, as in the example given below:
Anyway, this whole duplicate issue has many faces and sides, so I like going directly to Google for my information. Experience has shown me that Google doesn't always give you the full monty, but for the most part, you can follow what they say. Lately, over the last year or so, Google seems to have made a major policy change and are telling webmasters a lot more information on how they (Google) rank their index.
So if you're concerned or interested in finding out more about duplicate content and what Google says about it try these helpful links. First one is a very informative video on the subject entitled "Duplicate Content & Multiple Site Issues" which is presented by Greg Grothaus who works for Google.
Forget Expensive PPC Advertising - There is an Alternative!
Another great link is this page from Google Webmasters Support Answers by Matt Cutts. It has a lot of helpful information, including a video on the Canonical Link Element.
In yet another post, Matt Cutts discusses the related issue of content scraping and advises webmasters not to worry about it. This is a slightly different matter, other webmasters and unmentionables may use software to scrape your site and place your content on their site. This has happened to me, countless times, including when my content has been reduced to scrambled nonsense. Cutts says not to worry about this matter as Google can usually tell the original source of the material. In fact, having links in this duplicate content may just help your rankings in Google.
"There are some people who really hate scrapers and try to crack down on them and try to get every single one deleted or kicked off their web host," says Cutts. "I tend to be the sort of person who doesn't really worry about it, because the vast, vast, vast majority of the time, it's going to be you that comes up, not the scraper. If the guy is scraping and scrapes the content that has a link to you, he's linking to you, so worst case, it won't hurt, but in some weird cases, it might actually help a little bit."
As a full time online marketer I am not so easily convinced, I mainly have pressing concerns about my unscrupulous competition using these scrapings and duplicate content to undermine one's rankings in Google by triggering some keyword spam filter. Whether in fact this actually happens, only Google knows for sure, but it is just another indication, despite the very detailed and helpful information given above, duplicate content and the issues surrounding it, will still present serious concerns for online marketers and webmasters in the future.
About The Author
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: Internet Marketing Tools. If you liked the article above, why not try this Free 7 Day Marketing Course here: Marketing Tools Copyright 2009 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
Now, recently it seems that Google is much more open about just how it ranks content. I say "seems" because with Google there are years and years of mistrust when it comes to how they treat content and webmasters. Google's whole "do as I say" attitude leaves a bitter taste in most webmasters' mouths. So much so, that many have had more than enough of Google's attitude and ignore what Google and their pundits say altogether.
This is probably very emotionally fulfilling, but is it the right route or attitude to take? Probably not!
Mainly because, regardless of whether you love or hate Google, there's no denying they are King of online search and you must play by their rules or leave a lot of serious online revenue on the table. Now, for my major keyword content/pages even a loss of just a few places in the rankings can mean I lose hundreds of dollars in daily commissions, so anything affecting my rankings obviously gets my immediate attention.
So the whole tricky issue of duplicate content has caused me some concern and I have made an ongoing mental note to myself to find out everything I can about it. I am mainly worried about my content being ranked lower because the search engines think it is duplicate content and penalizes it.
My situation is compounded by the fact that I am heavily into article marketing - the same articles are featured on hundreds, some times thousands of sites across the web. Naturally, I am worried these articles will dilute or lower my rankings rather than accomplish their intended purpose of getting higher rankings.
I try to vary the anchor text/keyword link in the resource boxes of these articles. I don't use the same keyword phrase over and over again, as I am nearly 99% positive Google has a "keyword use" quota - repeat the same keyword phrase too often and your highly linked content will be lowered around 50 or 60 places, basically taking it out of the search results. Been there, done that!
I even like submitting unique articles to certain popular sites so only that site has the article, thus eliminating the whole duplicate content issue. This also makes for a great SEO strategy, especially for beginning online marketers, your site will take some time to get to a PR6 or PR7, but you can place your content and links on high PR7 or PR8 authority sites immediately. This will bring in quality traffic and help your own site get established.
Top Positions in the Web's Largest Article Directory
Another way I combat this issue is by using a 301 re-direct so that traffic and pagerank flows to the URL I want ranked. You can also use your Google Webmaster Tool account to show which version of your site you want ranked or featured: with or without the www.
The whole reason for doing any of this has to do with PageRank juice - you want to pass along this ranking juice to the appropriate page or content. This can raise your rankings, especially in Google.
Thankfully, there is the relatively new "canonical tag" you can use to tell the search engines this is the page/content you want featured or ranked. Just add this meta link tag to your content which you want ranked or featured, as in the example given below:
Anyway, this whole duplicate issue has many faces and sides, so I like going directly to Google for my information. Experience has shown me that Google doesn't always give you the full monty, but for the most part, you can follow what they say. Lately, over the last year or so, Google seems to have made a major policy change and are telling webmasters a lot more information on how they (Google) rank their index.
So if you're concerned or interested in finding out more about duplicate content and what Google says about it try these helpful links. First one is a very informative video on the subject entitled "Duplicate Content & Multiple Site Issues" which is presented by Greg Grothaus who works for Google.
Forget Expensive PPC Advertising - There is an Alternative!
Another great link is this page from Google Webmasters Support Answers by Matt Cutts. It has a lot of helpful information, including a video on the Canonical Link Element.
In yet another post, Matt Cutts discusses the related issue of content scraping and advises webmasters not to worry about it. This is a slightly different matter, other webmasters and unmentionables may use software to scrape your site and place your content on their site. This has happened to me, countless times, including when my content has been reduced to scrambled nonsense. Cutts says not to worry about this matter as Google can usually tell the original source of the material. In fact, having links in this duplicate content may just help your rankings in Google.
"There are some people who really hate scrapers and try to crack down on them and try to get every single one deleted or kicked off their web host," says Cutts. "I tend to be the sort of person who doesn't really worry about it, because the vast, vast, vast majority of the time, it's going to be you that comes up, not the scraper. If the guy is scraping and scrapes the content that has a link to you, he's linking to you, so worst case, it won't hurt, but in some weird cases, it might actually help a little bit."
As a full time online marketer I am not so easily convinced, I mainly have pressing concerns about my unscrupulous competition using these scrapings and duplicate content to undermine one's rankings in Google by triggering some keyword spam filter. Whether in fact this actually happens, only Google knows for sure, but it is just another indication, despite the very detailed and helpful information given above, duplicate content and the issues surrounding it, will still present serious concerns for online marketers and webmasters in the future.
About The Author
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: Internet Marketing Tools. If you liked the article above, why not try this Free 7 Day Marketing Course here: Marketing Tools Copyright 2009 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
Tuesday, June 30, 2009
Six SEO Blogging Tips
As the web expands beyond more traditional means of getting traffic via search engine optimization and paid advertising, social networks and related data management services should become an important part of your online search marketing strategy. Learning how to use blogging can help you create authority, connect better with your customers and lift your visibility in the search engines.
We know that search engines are making changes to accommodate for shifts in the marketplace, as well as a more internet-savvy community. We can see this by the way the top search engines change results and test those changes on the user community. Google's universal search layouts, for instance, embed data from video, news and podcasts in the natural search engine results. Additional services, such as personalized search, are available that allow for search engine results swayed more toward user preferences or behaviors.
Universal search results represent an issue for search engine optimizers since less screen real estate is available for traditional text listings. You may find your listing pushed off the first page if you aren't watching and executing better than the competition. Social media optimization is something you should look into now, if you haven't already.
Blogs are a great first step. WordPress is a popular option that has an open source development community and several cool and powerful plugins. You get an RSS feed infrastructure and a place for embedding not only text content, but also video streaming and audio podcasts.
To take full advantage of social media optimization, here are six things you should do:
1. Set up your WordPress blog.
If you're running a business and want to start building your own authoritative blog, I recommend using a trusted hosting partner like GoDaddy.com. It takes about 10 minutes to set up. Apply for a Linux-hosted account, since WordPress isn't compatible with Windows. Unless you have a unique domain set up for this, I suggest adding the blog as a directory of your domain: your-site.com/name-of-blog-with-keywords. TypePad and the Movable Type blog system are other free services. Blogger.com--Google's platform--is free, and Yahoo! Small Business has a variety of options to select from as well.
2. Add content.
Add a blog post once every week or more to start. Frequency is important to search engines, and users will come to expect regular updates. When you add content, make sure you add the tags and category. Tags and directory structures help show the search engines what your post is about. To get ideas for content, look up article directories EzineArticles.com and GoArticles.com. If you copy the entire text, include the author's bio box and be aware that Google may catch you for duplication of content. A better way is to start with the article ideas, change the content and make comments about the article, while still referencing the original author.
If you have more money than time, have someone from RentACoder.com, Elance.com or Guru.com write it for you. You can also look into private label rights articles, but watch for duplicate content there, too. eBay has a lot of these types of articles available, but try to make them your own. If you're in the B2B arena, you hopefully have good marketing and information-based materials you can reinvigorate for your blog.
3. Manage RSS feeds.
RSS is an easily tracked and managed XML-based file structure that allows compatible web systems to read the data. Get an account with Technorati.com and update them with your site feeds--also known as pinging. You can also use FeedBurner.com and OnlyWire.com to help distribute content and PingOMatic.com and Pingoat.com to alert systems that you've made a new post.
4. Promote your blog.
Always leverage the search engines when you can. Conduct solid keyword research to find out what people are searching for within your niche. Use the Overture search tool and look for longer keyword phrases rather than starting with the most competitive keywords. Include these keywords in the titles of your posts.
If you're active in the online community, visit related forums and other blogs to exchange dialogue and links. Make sure to tag everywhere and try to get a listing on Digg.com, as well as del.icio.us, reddit.com and MySpace.com. Educational content, such as "how to" articles, tend to be very popular.
5. Leverage podcasts and videos.
Podcasts are a simple way to provide more detail and personalization around your company or service. The MP3 format can easily be streamed for listening on the web and from your blog. You can podcast your files and even manage them via iTunes. You also can stream video into your visitors' homes and let them watch it on their Apple TV, a recently announced product.
6. Optimize your WordPress blog.
A blog should be optimized for users, search engines and income, in that order. A professional-looking blog is important. Look for clean sites--a white background works well--at the WordPress Theme Viewer site. Some of the themes are less SEO-friendly than others. Add a form to capture names and e-mails to build your e-mail list. For SEO, change your permalinks to this custom option: /%year%/%monthnum%/%day%/%postname%/ and enable the customizable permalinks. This is a search-engine friendly URL that's commonly used.
As I mentioned earlier, WordPress has a number of powerful plugins to consider. Here are some to start with:
Google Analytics--tracks everything on all pages
Chicklets--an array of social media tags for your users, including RSS reader icons
AdSense Deluxe--for publishing ads on your site
Google Sitemap Generator for WordPress--creates a sitemap for your site
Akismet spam filtering--filters link spam from blog comments; requires WordPress API key
SEO Title Tag--easy optimization of title tags across your WordPress blog
Ultimate Tag Warrior--incorporates the tag name into title pages on tagged pages
Podpress--everything you need for podcasting
More plugins are available at the WordPress plugin directory.
After you're set up, follow the basic rules for long-term success:
Do not use Black Hat SEO--unethical techniques--to stuff keywords and duplicate content in your blogs.
Provide value through quality content. If you're selling something, don't be pushy. Try to provide educational and constructive comments on products, services and competitors.
Use the chicklets you see on many blogs, including a big button for your RSS feed, so visitors and search engines can easily get to your data.
Place strategic AdSense components to generate money for yourself, while still providing value. Don't feel bad; big companies do it, including news outlets like CNN. Match the text and color with the layout of your site. Over time, you may get a check from Google.
Article source: http://news.alibaba.com
We know that search engines are making changes to accommodate for shifts in the marketplace, as well as a more internet-savvy community. We can see this by the way the top search engines change results and test those changes on the user community. Google's universal search layouts, for instance, embed data from video, news and podcasts in the natural search engine results. Additional services, such as personalized search, are available that allow for search engine results swayed more toward user preferences or behaviors.
Universal search results represent an issue for search engine optimizers since less screen real estate is available for traditional text listings. You may find your listing pushed off the first page if you aren't watching and executing better than the competition. Social media optimization is something you should look into now, if you haven't already.
Blogs are a great first step. WordPress is a popular option that has an open source development community and several cool and powerful plugins. You get an RSS feed infrastructure and a place for embedding not only text content, but also video streaming and audio podcasts.
To take full advantage of social media optimization, here are six things you should do:
1. Set up your WordPress blog.
If you're running a business and want to start building your own authoritative blog, I recommend using a trusted hosting partner like GoDaddy.com. It takes about 10 minutes to set up. Apply for a Linux-hosted account, since WordPress isn't compatible with Windows. Unless you have a unique domain set up for this, I suggest adding the blog as a directory of your domain: your-site.com/name-of-blog-with-keywords. TypePad and the Movable Type blog system are other free services. Blogger.com--Google's platform--is free, and Yahoo! Small Business has a variety of options to select from as well.
2. Add content.
Add a blog post once every week or more to start. Frequency is important to search engines, and users will come to expect regular updates. When you add content, make sure you add the tags and category. Tags and directory structures help show the search engines what your post is about. To get ideas for content, look up article directories EzineArticles.com and GoArticles.com. If you copy the entire text, include the author's bio box and be aware that Google may catch you for duplication of content. A better way is to start with the article ideas, change the content and make comments about the article, while still referencing the original author.
If you have more money than time, have someone from RentACoder.com, Elance.com or Guru.com write it for you. You can also look into private label rights articles, but watch for duplicate content there, too. eBay has a lot of these types of articles available, but try to make them your own. If you're in the B2B arena, you hopefully have good marketing and information-based materials you can reinvigorate for your blog.
3. Manage RSS feeds.
RSS is an easily tracked and managed XML-based file structure that allows compatible web systems to read the data. Get an account with Technorati.com and update them with your site feeds--also known as pinging. You can also use FeedBurner.com and OnlyWire.com to help distribute content and PingOMatic.com and Pingoat.com to alert systems that you've made a new post.
4. Promote your blog.
Always leverage the search engines when you can. Conduct solid keyword research to find out what people are searching for within your niche. Use the Overture search tool and look for longer keyword phrases rather than starting with the most competitive keywords. Include these keywords in the titles of your posts.
If you're active in the online community, visit related forums and other blogs to exchange dialogue and links. Make sure to tag everywhere and try to get a listing on Digg.com, as well as del.icio.us, reddit.com and MySpace.com. Educational content, such as "how to" articles, tend to be very popular.
5. Leverage podcasts and videos.
Podcasts are a simple way to provide more detail and personalization around your company or service. The MP3 format can easily be streamed for listening on the web and from your blog. You can podcast your files and even manage them via iTunes. You also can stream video into your visitors' homes and let them watch it on their Apple TV, a recently announced product.
6. Optimize your WordPress blog.
A blog should be optimized for users, search engines and income, in that order. A professional-looking blog is important. Look for clean sites--a white background works well--at the WordPress Theme Viewer site. Some of the themes are less SEO-friendly than others. Add a form to capture names and e-mails to build your e-mail list. For SEO, change your permalinks to this custom option: /%year%/%monthnum%/%day%/%postname%/ and enable the customizable permalinks. This is a search-engine friendly URL that's commonly used.
As I mentioned earlier, WordPress has a number of powerful plugins to consider. Here are some to start with:
Google Analytics--tracks everything on all pages
Chicklets--an array of social media tags for your users, including RSS reader icons
AdSense Deluxe--for publishing ads on your site
Google Sitemap Generator for WordPress--creates a sitemap for your site
Akismet spam filtering--filters link spam from blog comments; requires WordPress API key
SEO Title Tag--easy optimization of title tags across your WordPress blog
Ultimate Tag Warrior--incorporates the tag name into title pages on tagged pages
Podpress--everything you need for podcasting
More plugins are available at the WordPress plugin directory.
After you're set up, follow the basic rules for long-term success:
Do not use Black Hat SEO--unethical techniques--to stuff keywords and duplicate content in your blogs.
Provide value through quality content. If you're selling something, don't be pushy. Try to provide educational and constructive comments on products, services and competitors.
Use the chicklets you see on many blogs, including a big button for your RSS feed, so visitors and search engines can easily get to your data.
Place strategic AdSense components to generate money for yourself, while still providing value. Don't feel bad; big companies do it, including news outlets like CNN. Match the text and color with the layout of your site. Over time, you may get a check from Google.
Article source: http://news.alibaba.com
Tuesday, June 23, 2009
Go Straight to Google for SEO Truths
Matt Cutt’s video series is worth watching.
There are a lot of half truths in the search engine optimization industry. So it’s refreshing to get an inside take from Google’s traveling search guru, Matt Cutts. I recommend watching his video series on YouTube.
As you know, I don’t usually recommend watching videos. But Cutts “cuts” to the chase (sorry, couldn’t help myself), answering the question in the first 30 seconds of each clip and then explaining his answers. Here are some of the questions Cutts answers in his videos:
-Should I use hyphens or underscores as separators in URLs? (A: Hyphens)
-How much does a domain’s age affect its ranking (A: Nothing really now, but this might matter in the future. Google filed a patent on this, but as of February this year it hadn’t implemented it.)
-Is redirecting a large number of domains suspicious? (A: Not necessarily. Google redirects a bunch of typos.)
-Does the position of keywords in the URL affect ranking? (A: Barely)
-Why does Google index blogs faster than other sites? (A: It may index them faster, but it may be just the blog index.)
Article source: http://domainnamewire.com
There are a lot of half truths in the search engine optimization industry. So it’s refreshing to get an inside take from Google’s traveling search guru, Matt Cutts. I recommend watching his video series on YouTube.
As you know, I don’t usually recommend watching videos. But Cutts “cuts” to the chase (sorry, couldn’t help myself), answering the question in the first 30 seconds of each clip and then explaining his answers. Here are some of the questions Cutts answers in his videos:
-Should I use hyphens or underscores as separators in URLs? (A: Hyphens)
-How much does a domain’s age affect its ranking (A: Nothing really now, but this might matter in the future. Google filed a patent on this, but as of February this year it hadn’t implemented it.)
-Is redirecting a large number of domains suspicious? (A: Not necessarily. Google redirects a bunch of typos.)
-Does the position of keywords in the URL affect ranking? (A: Barely)
-Why does Google index blogs faster than other sites? (A: It may index them faster, but it may be just the blog index.)
Article source: http://domainnamewire.com
Monday, June 15, 2009
SEO is the Good way to Generate Online Sales, Forbes
The best way for marketers to generate sales online is to start with search marketing techniques, according to a new study from Forbes.
The study reveals that 48 per cent of marketers believe that search engine optimization (SEO) was the best method for generating conversions online.
More than one-half of marketers with budgets up to £1 million agreed. For both small- and large-budget marketers, site or page sponsorship and SEO were considered the most effective ways to build a brand online.
The next-most-effective conversion tactic for smaller marketers was e-mail and e-newsletters, followed by pay-per-click and search ads, behavioural targeting and page sponsorships.
For larger marketers, the list of effective online tactics was nearly the same, except search and e-mail were flipped. Pay-per-impression ads were also more effective for larger marketers.
To build, maintain or change brand perceptions required different tactics, however. Pay-per-impression ads came next on the list for big spenders, while the more budget-constricted focused on e-mail newsletters, pay-per-impression and viral marketing.
In anticipation of the end of the recession, marketers are changing their spending priorities in the six months after March 2009 to feature more viral marketing, SEO, behavioural targeting and pay-per-click, according to the study.
Jon Smith, head of Aedgency Cashback said, “Smith said, "Search Engine Optimisation takes time and effort, but the rewards of a successful strategy are more customers, more revenue and dominance over your market.
"Web users seldom search beyond the first results page and if you don't have at least one of the coveted twelve positions you can bet your competitor will have. From this perspective, investing in effective SEO is business critical."
Article source: http://www.utalkmarketing.com
The study reveals that 48 per cent of marketers believe that search engine optimization (SEO) was the best method for generating conversions online.
More than one-half of marketers with budgets up to £1 million agreed. For both small- and large-budget marketers, site or page sponsorship and SEO were considered the most effective ways to build a brand online.
The next-most-effective conversion tactic for smaller marketers was e-mail and e-newsletters, followed by pay-per-click and search ads, behavioural targeting and page sponsorships.
For larger marketers, the list of effective online tactics was nearly the same, except search and e-mail were flipped. Pay-per-impression ads were also more effective for larger marketers.
To build, maintain or change brand perceptions required different tactics, however. Pay-per-impression ads came next on the list for big spenders, while the more budget-constricted focused on e-mail newsletters, pay-per-impression and viral marketing.
In anticipation of the end of the recession, marketers are changing their spending priorities in the six months after March 2009 to feature more viral marketing, SEO, behavioural targeting and pay-per-click, according to the study.
Jon Smith, head of Aedgency Cashback said, “Smith said, "Search Engine Optimisation takes time and effort, but the rewards of a successful strategy are more customers, more revenue and dominance over your market.
"Web users seldom search beyond the first results page and if you don't have at least one of the coveted twelve positions you can bet your competitor will have. From this perspective, investing in effective SEO is business critical."
Article source: http://www.utalkmarketing.com
Tuesday, March 3, 2009
An overview of Search Engine Optimazation(SEO) Process
Seems strange to the beginners who have developed a website but desires to promote it. It is a way to improve your website visibility in search engines particularly the top ones like Google, Yahoo and Msn etc. This helps in receiving targeted visitors to your website who can become prospective buyers. Most of people do not go beyond the three pages of search engines so it becomes required to get your site listed within the first three pages.
SEO process starts from choosing your domain name for your website. It depends on the product or the services which you propose in your website. If the domain name is keyword associated then its considered as good option because keyword rich domains gets easily promoted in the search engines and it is easier the alternate and supports keywords for this type of domain. In case a service or business is to be promoted in a region then domain can be preferred on the basis of region. Suppose a loan website is to be promoted in
Design SEO friendly website
Design a website which complies with web convenience standards. Make it W3C compliant html compliant and CSS acquiescent, there should be no use of frames within the website. Minimize the use of flash content. Use anchor text optimization for images and Make user friendly site navigation. Make html and xml sitemaps. Keep keyword related file names. Give relevant and unique meta title tag and description to each page.
Put unique content with mixed keywords in website it is must to have good search engine rankings. Search engines more preference to give the fresh content. Content must be keyword rich and quality pointed. Quantity of content doesn’t matter relatively than the quality.
There are two ways of link development one way link exchange and reciprocal link. In reciprocal links you find the site which seems relevant and match with and you send a link exchange request to them. This is reciprocal link exchange. By link building process you can exchange link with quality and relevant of websites.
Write articles for your website in related topic and submit it in quality article directories site. Submit site in quality directories site. Do forum postings giving your website link in signature? Write bogs for your website.
Also take account of visitors and check visitor’s status from time to time.
For people who depend on their websites for online businesses search engine optimization is an ongoing process. Having your online presence does not meet any intention if no one knows about you so there is vital need for SEO process for every company.
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